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23/11/2023

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November 23^rd, 2023 | Tecnology

Product Owner: 5 Key Functions

The responsibility of the Product Owner is to add value to every solution created by a development team, which is why they assume multiple functions, such as product design and market analysis. In this article, […]

November 23^rd, 2023 | Marketing

Sports Marketing: How does a soccer player become a brand?

Surely you have heard more than once someone claim that a soccer player should not earn more than a doctor, a teacher or a scientist. Although these professions contribute more directly to society, soccer players’ […]

May 11^th, 2023 | Tecnology

Data & AI Summit: What you should know

How data and artificial intelligence impact companies and people? A few weeks ago the Data & AI Summit 2023 was held and in the MAKE blog we tell you the most relevant details of the […]

April 30^th, 2023 | Marketing

Marketing effectiveness through emotions

Neuromarketing shows that positive feelings move consumers. The purchase of the product or service is the clearest evidence that the marketing campaign achieved its objective. The key is to capture the attention and persuade[...]

April 30^th, 2023 | Marketing

The veggie Whopper: how did Unilever and Burger King’s strategy begin?

The partnership began in 2020 to provide vegan burgers on the menu. Burger King announced the «Whopper Vegetal» in style on Monday, January 23, 2023. This new proposal would have a healthier burger, based on […]

April 30^th, 2023 | AI

AI will increase the effectiveness of influencers with brands

Metrics will be obtained for a greater reach in the production of content, leaving behind the number of followers. Artificial intelligence will be the main working tool for content creators collaborating with major brands.[...]

April 30^th, 2023 | Marketing

Google E-A-T revamps its search system

Google has added an additional E to its search system that reflects the experience users will have. Browsing the Google homepage is a very common thing for Internet users. Today, the giant U.S. company increased […]