Marketing archivos

22 de December de 2024

23/11/2023

Tag: Marketing

February 5^th, 2024 | Marketing

Epic branding: Legendary strategies inspired by gaming

Branding is a field of study and set of practices where brands develop, acquiring reputation, recognition and value. In simple words, it allows brands to obtain the preference/recommendation of their audience and, as a consequence,[...]

November 23^rd, 2023 | Marketing

Annual Marketing Congress 2023, highlights of the event

The 22nd Annual Marketing Congress took place on April 26 and 27. Ericka Espino and Gustavo Acuña tell us their impressions. In digital, the most important thing is to be constantly updating our knowledge. Ericka […]

November 23^rd, 2023 | Ecommerce

eCommerce Day Peru 2023: A summary of the meeting

The eCommerce Day was held from June 19 to 21 in Peru, organized by the eCommerce Institute and the Cámara de Comercio de Lima. . MAKE was present and these are the highlights of the […]

November 23^rd, 2023 | Makers

Trade Mission: MAKE in Quito, Ecuador

We arrived in Quito! Represented by our directors Ericka Espino and César Duarte. In this blog, Ericka shares her experiences with us. A great journey begins with a first step. In MAKE we seek internationalization […]

November 23^rd, 2023 | Marketing

How to Boost Retail Through Digital Content?

In times of digitization, the retail sector is experiencing an exciting and constant change. In this sense, the ability of companies to understand and leverage digital content should be a means to establish renewed and […]

November 23^rd, 2023 | Marketing

Sports Marketing: How does a soccer player become a brand?

Surely you have heard more than once someone claim that a soccer player should not earn more than a doctor, a teacher or a scientist. Although these professions contribute more directly to society, soccer players’ […]

April 30^th, 2023 | Marketing

Marketing effectiveness through emotions

Neuromarketing shows that positive feelings move consumers. The purchase of the product or service is the clearest evidence that the marketing campaign achieved its objective. The key is to capture the attention and persuade[...]