Interbank eMailing

Interbank is one of the leading banks in Peru and a benchmark in digital transformation.Its part of the Intercorp group, one of the most important groups in the region.

Interbank is one of the leading banks in Peru, it belongs to the Intercorp group, leader in the national market. The institution leads the 2022 reputation ranking in Peru, according to Merco, and was chosen as Bank of the Year in Digital Transformation in Latin America and the Caribbean by LatinFinance magazine.

Luis Felipe Castellanos, CEO of Interbank, asserts that the path of the future is digital. “Today approximately 95% of what can be done in the physical world, that is, in branches, can already be done through digital channels,” he says.

The Content Marketing area had a month of HTML eMail production pending, equivalent to 400 pieces. The production times were high (between 3 days and a week, depending on the complexity), with null responsive behavior, which directly affected the conversion results.

MAKE, April 2018

MAKE’s challenge was to improve the eMail production process, increase efficiency and eliminate communication backlogs while speeding up the process and improving the industry’s time-to-market for eMail communications.

Evaluation

Evaluating the effort demanded for the backlog and monthly pieces projected and assigning an exclusive team for your attention with a pool modality to take advantage of the installed capacity of the equipment and avoiding downtime.

Automation

Automating the process of the pieces to speed up the process and design directly in HTML without the need to know how to program. For this, we created our own platform as an enabler and we have been using it with all our clients.

Redesign

Redesigning e-mails for responsive support and to be compatible with any device and email client.

Implementation

Implementing an agile work process that allows prioritizing deliveries according to the communications calendar and allowing for partial reviews and timely approvals.

In the first few months we were able to reverse the problem that prevented them from getting out in a timely manner with the planned communications.
Additionally, we were able to increase the production speed, allowing for a higher production than they had before and with a smaller work team.

Increase in the production speed of an e-mail in the first year of operation.

Reduction of production equipment size and associated costs in the first year of operation.

Increase in the production speed of an e-mail between the 2018 MAKE and the 2022 MAKE.

Interbank eMailing

Interbank is one of the leading banks in Peru and a benchmark in digital transformation.Its part of the Intercorp group, one of the most important groups in the region.

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